Diablo 4
STUDENT WORKFantasy gaming should be an escape for anyone with a dark side, but female-identifying players are often excluded or harassed.
Diablo wants women to embrace their alter egos, connect with their coven, and raise hell.
Diablo wants women to embrace their alter egos, connect with their coven, and raise hell.
Case Study Video
Paid Social
TikTok: Ai Filter
Brand Experience: Lady Anomaly
At Lady Anomaly, female-identifying players can unite over specialty cocktails and in bar game play.
Logo Design
Bar Wallpaper: Use of coven symbol featured in the game.
Discord Page
A community powered by Diablo + Discord to promote empowerment in the female-identifying gaming community. A place to form covens, share experiences and discuss the future of the game.
CW: Kate Luse