Diablo 4

STUDENT WORK

Fantasy gaming should be an escape for anyone with a dark side, but female-identifying players are often excluded or harassed.

Diablo wants women to embrace their alter egos, connect with their coven, and raise hell.

Case Study Video

Paid Social

TikTok: Ai Filter

Brand Experience: Lady Anomaly

At Lady Anomaly, female-identifying players can unite over specialty cocktails and in bar game play.

Logo Design

Bar Wallpaper: Use of coven symbol featured in the game.

Discord Page

A community powered by Diablo + Discord to promote empowerment in the female-identifying gaming community. A place to form covens, share experiences and discuss the future of the game.

CW: Kate Luse