ALYSSA MORENO
Art Director

alyssamoreno.ad@gmail.com
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Texas Roadhouse

Texas is famous for its cowboys.
Texas Roadhouse is famous for its steak.
Rumor has it, steak is made from cows.

Why else would the word "cow" be in "cowboy" if it weren't for their love of steak?
(don’t actually answer that)



OOH




Video Spots



Stunt: Meat-Based Plant Substitutes 




Paid Social Promotion



Caption: Switch out your microgreens for the meat-based version and you’ll never go back! Shop in store or online at trbutchershop.com

Meat-Based Plant Substitute Products

Delivery Boxes


In-store Products



Copywriter: Lucie Desvalleess