Art Director
About Me


Texas Roadhouse

Texas is famous for its cowboys.
Texas Roadhouse is famous for its steak.
Rumor has it, steak is made from cows.

Why else would the word "cow" be in "cowboy" if it weren't for their love of steak?
(don’t actually answer that)


Video Spots

Stunt: Meat-Based Plant Substitutes 

Paid Social Promotion

Caption: Switch out your microgreens for the meat-based version and you’ll never go back! Shop in store or online at

Meat-Based Plant Substitute Products

Delivery Boxes

In-store Products

Copywriter: Lucie Desvalleess