POSTMATES
DIABLO 4
EOS
AXE
TEXAS ROADHOUSE
PHOTOGRAPHY
About Me alyssamoreno.ad@gmail.com
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Postmates
OOH CAMPAIGNAGENCY: MOTHER LA
In order to promote the new “No Fees Over $50” promotion, we created an OOH campaign with a bold and graphic approach across Los Angeles.
OOH
CDs: Shelby Tamura + Joey Johnson
Creatives: Alyssa Moreno + Saulo Mohana
Designer: Bella Dimarzio
Diablo 4
STUDENT WORKFantasy gaming should be an escape for anyone with a dark side, but female-identifying players are often excluded or harassed.
Diablo wants women to embrace their alter egos, connect with their coven, and raise hell.
Diablo wants women to embrace their alter egos, connect with their coven, and raise hell.
Case Study Video
Paid Social
TikTok: Ai Filter
Brand Experience: Lady Anomaly
At Lady Anomaly, female-identifying players can unite over specialty cocktails and in bar game play.
Logo Design
Bar Wallpaper: Use of coven symbol featured in the game.
Discord Page
A community powered by Diablo + Discord to promote empowerment in the female-identifying gaming community. A place to form covens, share experiences and discuss the future of the game.
CW: Kate Luse
EOS
STUDENT WORKMost people would flake at the sign of dry skin, but EOS is anything but callous. That’s because we know you can’t be smooth unless you love yourself at your roughest.
Paid Social
OOH
Product Innovation: Gift Sets
Partnership: EOS + Vital Proteins Collagen Powder
CW: Micheal Shea
AXE: Body Spray
2023 BC Sprint Winner
STUDENT WORKThe Martin Agency asked us to get Gen Z men excited to go buy AXE in stores.
In the past AXE has pitched attraction as the best source of confidence. But, attraction certainly isn’t reliable for the pockmarked mid-puberty men who make up their core audience. We found a better source, and our strategy — Realign Gen Z men with the strongest source of confidence: their friends.
In the past AXE has pitched attraction as the best source of confidence. But, attraction certainly isn’t reliable for the pockmarked mid-puberty men who make up their core audience. We found a better source, and our strategy — Realign Gen Z men with the strongest source of confidence: their friends.
The Experience
STEP 1: Buy a can of AXE and scan the code.
STEP 2: Submit one of the current dares.
Dares and smaller prizes are rotated and awarded frequently, while the big ticket prizes are completely one-of-a-kind.
Dares and smaller prizes are rotated and awarded frequently, while the big ticket prizes are completely one-of-a-kind.
STEP 3: Win epic prizes and experiences.
These prizes allow AXE to insert itself into subcultures and build authentic social credibility.
These prizes allow AXE to insert itself into subcultures and build authentic social credibility.
Awareness: We tease the dares in stores...
...and promoted prizes with placements on TikTok, Snapchat, and YouTube Shorts.
Snapchat: Create a localized Discover Page to showcase participant videos.
YouTube: Influencer Content
Recommended Influencers:
Pitch Video:
CW: Ryan King
ST: Will Russell
ST: Sabelle Chambers
XD: Paul Noonan
XD: ShuHan Tu
Texas Roadhouse
STUDENT WORKTexas is famous for its cowboys.
Texas Roadhouse is famous for its steak.
Rumor has it, steak is made from cows.
Why else would the word "cow" be in "cowboy" if it weren't for their love of steak?
(don’t actually answer that)
Texas Roadhouse is famous for its steak.
Rumor has it, steak is made from cows.
Why else would the word "cow" be in "cowboy" if it weren't for their love of steak?
(don’t actually answer that)
OOH
Video Spots
Stunt: Meat-Based Plant Substitutes
Meat-Based Plant Substitute Products
Delivery Boxes
In-store Products
Copywriter: Lucie Desvalleess